I’m Katarina Ferme, the Chief People Officer here at d.labs. I am a psychologist and I focus on our culture and strategic People goals. Together with my team we handle everything from office and equipment, to recruitment and people & culture development.
Yeah, I’m coming up on 4 years already. I chose d.labs because I could feel that the leadership really understood the need to focus on people. And because I saw interesting challenges I thought I could really help with. d.labs is a UK/Slovenian company with offices in Ljubljana and Maribor. We are also remote-first, hybrid company so our employees, from 11 countries, have flexibility that allows for better work-life balance.
I love that you asked that, as getting more women in tech is my passion and I’m super happy to say that our ratio now is 1:2, so 30% of d.labsians are women. Women are predominant in product management, product design, people department, but our web development is still predominantly male.
It has affected me a lot, my role has really changed in the last year. When we first started scaling, my work tasks quickly became too much for one person, so we onboarded Staša as a people expert last year and we have also just hired another person who is joining just next week.
I have to focus a lot more on our growth strategy, scaling our culture and the way we do things. I try to structure our processes a bit more, focusing on making sure the recruitment process is optimal, also the onboarding process, I’ve been very busy with defining and implementing our values as a way of putting our culture into words. With my team growing, I’m also more focused on team work and team cohesion.
It’s been exciting for sure. I had to learn a lot and kinda reshape how I understand my own role and my focuses. I’m trying to achieve a lot more through my team now, which felt weird at the start, but I love it now.
You’re right, we’ve been taught from childhood how to be a good wife, daughter, mother. And as a consequence, we ourselves then put so many expectations on us as adults. We try to be successful in our careers while not letting go of being the perfect wife, etc. I see this as very toxic. It’s like saying you can have a career, but you’ll have to work full-time at home as well. And then when we break our backs to do it, people call us superheroes instead of jumping in and helping.
I’ve been very fortunate in my life to find a partner who sees this and treats all housework and family obligations as equally distributed between partners. And this has helped me enormously to be able to focus on my work as well. Now the only thing I have to shed is my guilt when I feel I’m a bad wife - because it’s completely bogus and just something we’ve been taught.
I do find them very important. I see volunteering as creating the perfect way to have the impact you’d like to have and being able to help more people than just your coworkers. I’ve started when my husband, then boyfriend, and some friends opened a society that collected old donated computers, refurbished them and pass them to children who could not afford them. We saw this big inequality in schools that more and more expected kids to do homework on their computers, using the internet to search for information, and some kids just didn’t have access to all that. Working on this was such a rewarding experience.
I’m now a coorganiser of an HR community here in Slovenia, preaching modern practices and connecting people. I also love to speak and mentor.
I don’t necessarily look for such experience in candidates, as people can get relevant experience many different ways. What I do is I equate those experiences with experience people get from employment for sure. And furthermore, it shows a sort of giving character, somebody who is not transactional, but is looking to help out others, have real impact.
Do it. :D I love the tech environment as it is very open and inviting. Inclusion and diversity are at the forefront, so I feel it is easier to succeed than in more stuck up environments. I say be bold, make some calculated risks. And invest in relationships - when people know and trust you as a person, the sky is the limit.
To stick with the theme of today: I’d put more women into leadership positions. Not because women are better leaders, but because they are equally good as men, but usually have a bit of a different approach and viewpoint and it’s important to have diverse opinions and ways of doing things at the top - so the management can serve all employees.
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